Every year it seems a new beauty trend comes out of nowhere and completely hijacks the beauty industry. 2015? You couldn’t enter a cosmetics store or watch a beauty guru on YouTube without seeing the latest in contour products and how-tos on how to achieve that sculpted look. In 2017, we saw holographic hues on eyes, lips, and everything in between.
So, what’s in store for 2018? Follow along for our predictions of what beauty trends are going to take the beauty world by storm.
the gold standard
This year is going to be golden. Not only because 2018 will be full of great moments and memories, but also because the makeup industry is creating stunning pure gold highlighters.
Although gold-hued tones have always been in, the recent obsession with highlighters was even further emphasized when Rihanna released her Fenty beauty collection. Along with her impressive collection of all-inclusive foundations, her gold highlight made jaws drop. This product has started a revolution so it’s no surprise that we’ll be looking at this year with gold-tinted glasses. Want the look? Try out the NYX Away We Glow Illuminating Powder in Candlelit for an all over golden glow.
korean beauty takeover
The end of 2017 saw a large spike in the love for Korean beauty trends and, more specifically, Korean skincare. Sheet masks and serums were all the rage, and that love for taking care of your skin is going to follow into this year as well. Expect to see revitalizing night creams and exfoliators that have an emphasis on natural, healthy ingredients. The dewy look is still extremely relevant, so products that result in skin looking fresh out of the shower will be another hit.
Give your inner eye corner the recognition it deserves with a pop of eyeshadow (or highlight!). Use a brush or finger to add some pigment to those peepers. These techniques will instantly brighten your eyes, as well as allow for another opportunity to include out-of-the-box colors. You can stay safe with champagne or white, or travel further away from the norm with purples or oranges! Fashion Fair eyeshadow in Tahiti will help you achieve an icy blue pop. This trend is becoming very popular and has appeared on runways, red carpets, and at your very own home.
the return of a classic
In 2018, we are excited to say that the classic lipstick will be making a comeback. Over the past few years, we’ve seen matte liquid lipsticks take center stage in the beauty community. It seemed that people had almost entirely forgotten about where this trend had even originated from. With that being said, it seems 2018 will change that. The lipstick bullet has been appearing once again in top brands, with new collections launching seemingly every other week. The runways have been full of models sporting a satin look, and, to be honest, can’t wait to rock a classic lip this year.
the eye of the beholder
Since this list of beauty trends only dips our toes into what’s to come, we would love to hear your thoughts about either those we’ve discussed or other’s that we’ve forgotten to mention. Are you thrilled? Nervous? Relieved? Make sure to leave a comment about how you feel about the upcoming entrance and return of these trends.